Attitude or culture on its own won’t lead to success. Culture is a catalyst that will either enable or encumber plans and initiatives. You still need plans, actions and strategies, but if you have a poor attitude or corporate culture towards an initiative, the chances of success will be hampered and often times derailed. There are many successful video deployments and many unsuccessful video deployments. Whether a deployment is successful or unsuccessful ultimately can be traced to the corporate culture or attitude of an organization toward evolving to video communications.