Kodak did not embrace the changing marketplace, and they became a “Dead Company Walking” until they ultimately went into bankruptcy. Higher Ed’s current industry state is similar to Kodak’s situation at the dawn of digital picture technology. Higher Ed is at the inflection point of radical change.
A VMR is a room in the cloud, which replaces the requirement for a physical meeting room and it only exists temporarily when technology creates a connection between people.
The word “Collaboration” is used to describe way too many tools that are part of a collaborative eco-system but do not define collaboration itself. Many of the vendors are calling their content sharing technology “collaboration technology”. But content sharing is only one aspect of collaboration and only for real-time collaboration.
WebEx Telepresence allows participants in WebEx meetings to connect via video with participants using Telepresence video conferencing endpoints (traditional H.323 and SIP videoconferencing). Standard room based videoconferencing systems use H.323 or SIP as the protocol to connect rooms and control the call. Traditional manufacturers, like Cisco and Polycom, use these protocols. WebEx on the other hand, uses a proprietary protocol that is unable to directly communicate with traditional room systems.
Author Geoffrey Moore, is probably best known for his book, “Crossing the Chasm”, in which he describes the stages of adoption a technology must go through if it is to be used by the vast majority of people. The Chasm, is a critical section in the “Early Adopters” stage where a technology either makes the critical leap or never makes it past the “Early Adopters” stage.
The author of “The Innovation of Loneliness” explains “Loneliness has become the most common ailment of the modern world.” And what is the root cause of this loneliness? Our addiction to technology. Let’s consider which collaboration technologies can lead to loneliness and isolation and what technology allows us to build the best relationships.
In my experience selling videoconferencing systems, most vendors focus on the ROI of replacing expensive travel. While it’s easy to justify the expense of a videoconferencing system by eliminating a few executive trips, I believe that the real value of desktop videoconferencing is in replacing phone calls and some intra-city travel. There are many unrealized benefits to videoconferencing that give big ROI.
Communication is a shared experience. Communications is how that experience is shared. Communicating is the core of every interaction we have. The relative framework for different types of communication enabled by different types of communications brings an insightful view to communicating and reveals the sweet spot that enables Innovation.