Is sustainability worth it for SME’s?

Sustainability talk, and increasingly sustainability walk, have become mainstream in large enterprises as a viable and highly profitable business strategy. Paying attention to the triple bottom line (people, planet, and profit) is also a great risk management strategy. If you need proof, simply look at the empirical research completed by Bob Willard over the past 12 years. Bob is an expert in the business case for sustainability and his research shows companies that integrate sustainability into their strategy grow their profits by 51% to 81% over a 3 to 5 year period.