How I Navigated the Murky Waters of Video Conferencing: Confessions of a Small Business Owner

I am a small business owner, and like all small business owners my most precious commodity is time. I don’t have time to research new innovations in collaboration technologies, and so it was with dread and a heavy heart that I embarked upon my journey to understand video conferencing and how it could benefit me and my business. So if I wanted to introduce video conferencing into my small business collaboration tool kit, here are three important things I had to sort out to make video conferencing a reality …

The Web Presence Journey – A True Story

ET Group is a company that has been in the Toronto, Ontario market for more than 20 years selling audio/visual equipment to other businesses. About three years ago, new owners bought the business and began to transform the company. When you acquire a business, one of the things you are acquiring is the customer base, but there is always an opportunity to assess what you are selling and to whom and to determine your preferred business strategy. This created a great opportunity for ET Group to redo their web presence. The old website did not reflect the customers they wanted to serve and the solutions they wanted to sell.